AFTER OUTRAGE OVER POSTS ON KASHMIR, KFC APOLOGISES AND PIZZA HUT CLARIFIES.

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New Delhi, India: KFC, the fast-food restaurant brand, apologised on Monday after an outcry on social media over a post from its Pakistan-based branch supporting separatists in Kashmir.

After experiencing outrage after an Instagram post on Kashmir by its official handle in Pakistan, another QSR brand, Pizza Hut, issued a statement claiming it "does not condone, endorse, or agree with the sentiments of a post circulating in social media."

Yum! Brands, which also owns iconic fast-food chain Taco Bell, owns both KFC and Pizza Hut.

"We sincerely regret a post that appeared on various KFC social media channels outside of the United States. We honour and appreciate India, and we stay committed in our promise to proudly serve all Indians "according to a tweet on the official Twitter account of KFC India

In a statement, Pizza Hut said: "It does not endorse, promote, or agree with the contents of a social media post. We remain steadfast in our determination to proudly serve all of our brothers and sisters."

KFC's verified account had previously shown support for separatists in Kashmir in a social media post, writing, "Kashmir belongs to Kashmiris."

Similarly, an Instagram post from 'Pizzahutpak's verified account stated, "We are here to support you. Today is the International Day of Solidarity for Kashmir."

After the hashtags #BoycottKFC and #BoycottPizzaHut became trending on Twitter, both social media posts were removed.

The incident comes after Hyundai Motors received a similar criticism on social media on Sunday after a Pakistani dealer tweeted a message supporting rebels in Kashmir.

A Twitter account belonging to a Hyundai dealer in Pakistan, @hyundaiPakistanOfficial, had posted a message in support of Kashmir Solidarity Day, calling it a "fight for freedom."

Following the tweet, the hashtag #BoycottHyundai trended in India, with numerous users urging others not to buy Hyundai items in the nation.

Hyundai Motors India issued a social media message on Sunday emphasising its commitment to the Indian market.

In June 1995, KFC made its first foray into the Indian market by launching a restaurant in Bengaluru.

Through its franchise partners, which include RJ Corp-owned Devyani International and Sapphire Foods, it now operates over 450 locations in India.


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